Anna Katharina Wittke
Strategic Business Development Coach | Business Consultant | Consultant for Strategic Communication, Marketing, and Employer Branding | Professional Systemic Business Coach (in training)
My work combines strategic thinking with personal development, communication with organizational dynamics, and mindset with implementation. My approach integrates three perspectives that are crucial for sustainable development: people, organization, and communication. I don’t view people as mere functionaries or role-holders, but as individuals with potential, experiences, strengths, and unique needs. For me, development begins when people feel seen, understood, and taken seriously. Organizations are complex social systems. Thanks to my many years of experience, I understand the dynamics of leadership, collaboration, and change processes—and I know how important it is to align individual development with organizational needs. With over ten years of experience in communication, organizational development, and consulting, I know how to make change understandable, credible, and effective. Good communication provides direction, builds trust, and lays the foundation for sustainable development.
For me, a trusting partnership is built on openness, curiosity, and the courage to embrace new perspectives. I create a space where reflection, learning, and personal growth are possible—free from judgment, yet characterized by clarity and a solution-oriented approach. We tackle challenges along the way with optimism, creativity, and passion. Together, we develop new perspectives and concrete paths that align with individual goals and needs.
Strategic Communication
Communicating clearly and effectively with a well-thought-out plan in complex situations and crises.
PR and Marketing
Strategic consulting on public relations, campaigns, and marketing at all levels.
Business Consulting
Strategically develop your own business and ensure its long-term viability.
Workshops
On communication, roles, collaboration, and much more.
Employer Branding
Attract and retain talent with a strong brand and the right strategies.
Systemic Coaching
For executives, teams, and individuals facing challenging situations.
Skills
Business Consultant (8+ years) | Executive and team coaching (5+ years) | Employer branding (6+ years) | Communication and marketing workshops (8+ years) | Strategic business development (6+ years) | Strategic communication (10+ years) | Solution-oriented consulting and crisis management (8+ years) | Business development (8+ years) | Presentations at trade shows and networking events (10+ years) | Development and optimization of sales strategies (8+ years) | Analysis and optimization of internal processes (10+ years) | Development and implementation of operational strategies (7+ years) | Human resources development and leadership (8+ years) | Quality assurance and project management (10+ years) | Key account management (8+ years)
Industries
Consulting · Skilled Trades · Critical Infrastructure, Logistics, and Transportation · Public Administration · Culture · Food Retail · Marketing · Medicine · Media · Politics · PR and Public Relations · Environment and Social Issues · Tax and Law
Formats and Presentations (Excerpt)
Empathy in Business – Embracing and Leveraging It, Aus Gründen, Freising, 2024
Success in Recruiting – Thanks to Talent Marketing, gv Praxis International Management Forum, June 2022
Zunft&Gilde – The Digital Talk for the Food Trade, Moderator, 2021–2022
Crisis Communication in Critical Infrastructure, Aviation Companies, 2020
Crisis Communication in Public Administration, Public Administration, 2020
Marketing with Heart and Mind, German Advertising Film Award, 2019
Communication in Agriculture – On Crises and Opportunities, Bavaria-wide, 2016
Topics
Where I can help.
Communication helps companies build visibility. I provide support in the following areas:
- strategic communication
- internal communication
- employer branding
- positioning
- communication and brand strategies
- change communication
In complex situations, clear and effective communication is key. I provide consulting and develop
- communication strategies
- the right wording
- action and response plans
- de-escalation communication
- PR strategies and strategically sound copy
Change can only succeed if people are on board. I support organizations in
- cultural development processes
- change and transformation initiatives
- the implementation of new leadership principles
- the development of sustainable collaboration
- the creation of a values-driven corporate culture
I help you identify challenges, find solutions, and develop new perspectives for
- your professional and personal growth
- resilience and better stress management in complex situations
- clarity about your own resources, skills, and competencies
- clarity regarding your roles
- improved communication and conflict resolution skills
- self-efficacy and the ability to take action
High-performing teams don’t just happen by chance. Together, we develop
- sustainable collaboration
- psychological safety
- clear roles and responsibilities
- constructive communication structures
- a healthy feedback culture
I design and facilitate sessions that encourage participation and foster growth. For example:
- Executive workshops
- Team workshops
- Retrospectives
- Strategy workshops
- Cultural development sessions
- Conflict resolution
- Future and vision workshops
- Communication workshops
Leadership begins with personal clarity. I help leaders
- fulfill their roles with purpose
- make difficult decisions
- communicate with confidence
- resolve conflicts constructively
- build trust and provide direction