Kim Jonas Seufert
Product Transformation Catalyst | Business and Personal Coach (DBVC) | Agile Master and Trainer
I support individuals, teams and organisations through digital transformation, product development and organisational development. As a practitioner, I combine two fascinating perspectives: that of the product manager, who translates strategy into viable products, and that of the coach, who empowers individuals and teams to take action, act autonomously and develop a sense of competence. For over 15 years, I have guided products, teams and organisations through change in the fields of logistics, software development, insurance and public administration – often in a lateral leadership role, without formal authority to issue instructions, but with full responsibility.
My passion lies above all in product development itself: from product strategy through product discovery and consistent customer-centricity to the transition from a project-based to a product-based organisation – a shift that I have helped shape myself in several companies, from the first prototype to an independently managed product organisation. For me, the link between strategy and operational implementation is the real crux of every project – and the key to sustainable success.
As a DBVC-certified business and personal coach, I work with individuals and teams using my own scientific concept, ‘Change: A Growth-Oriented Approach!’ – which is person-centred, systemic and solution-focused. Coachees and clients remain the experts on their own lives; I support them in taking their next step.
Product Development and Strategy
For a sound product strategy and marketable products.
Project-to-Product and Scaling
From time-limited projects to autonomous, appropriately scaled product organisations.
Leadership and Business Coaching
For executives, individuals and teams, providing support to enhance their ability to take action, their development and their self-efficacy
Team development
Making the most of a group’s differences and perspectives, establishing a shared focus and facilitating practical experiments.
Workshop Facilitation and Training
Joint development of suitable formats and approaches that support workshops or projects and encourage hypothesis-driven experiments.
Change Management and Organisational Development
Supporting growth-oriented change in the context of restructuring, digitalisation, agility or AI.
What clients value
Calmness and clarity in complex situations · A pragmatic, action-oriented approach · Engaging on an equal footing · An iterative, empowering approach · Commitment and reliability · Humour and curiosity
Skills
Project management – traditional and agile (20+ years) | Digitalisation and process optimisation (20+ years) | Lean product management (15+ years) | Traditional and agile leadership (15+ years) | Change management (15+ years) | Team development (15+ years) | Product owner (13+ years) | Agile transformation (13+ years) | Scrum Master (8+ years) | Release management – ITIL-based (8+ years) | Agile coach (7+ years) | Leadership roles (multiple) | Business and personal coaching – DBVC (2+ years) | Executive coaching up to board level (1+ years)
Sectors
Logistics · Software development · Information technology · Public administration · Insurance · Healthcare
Topics
Where I can help.
Products that are truly worthwhile are the result of a clear strategy, a genuine understanding of the market and a consistent focus on the customer.
- Developing product vision and strategy
- Product discovery and hypothesis validation
- Customer-centricity through personas and customer journey mapping
- Backlog and prioritisation work
- Business and pricing models
- Feature scoping and stakeholder management
Sustainable success requires structures that support change.
- Transition from a project-based to a product-based organisation
- Building long-lasting, self-managing product teams
- Navigating complex, dynamic problem spaces
- Scaling agile product organisations (LeSS, SAFe, Nexus)
- Coordination and prioritisation across multiple teams
- Translating strategy into operational reality
Leadership thrives in areas of tension where clarity and self-efficacy come together.
- Leadership development at all levels, up to the Executive Board
- Clarity of roles in lateral leadership without authority to issue instructions
- Assessing one’s position and making decisions in situations of ambivalence
- Support in taking on responsibility
- Strengthening self-efficacy and the ability to take action
- Coaching based on DBVC principles
Strong teams are built on trust, openness and the courage to try new things.
- Building psychological safety
- Resolving conflicts and managing tensions
- Analysing team dynamics
- Strengthening trust and collaboration
- Developing high-performing teams
- Practical experiments to test new ways of working together
Formats that create space for genuine participation, change and meaningful experiences.
- Facilitation and workshop design
- Use of Scrum, Kanban and Liberating Structures
- Training and knowledge transfer for teams and organisations
- Improvement and coaching kata as learning frameworks
- Embedding hypothesis-driven experiments into day-to-day work
- Structured project and change management, both traditional and agile
Sustainable change is achieved when people find meaning in it and actively help shape the process.
- Growth-oriented support for change processes
- Support for restructuring
- Cultural development and change communication
- Building communities of practice
- Integrating organisational development, digitalisation, agility and the use of AI
- Hypothesis-driven learning cycles rather than ready-made blueprints